RSS Mobile Content Feeds on AvantGo

AvantGo, an online and offline mobile content provider, released their version of RSS for mobile content. Needless to say, I was very impressed of how easy it is to copy, paste and download RSS feeds to my PDA. The feeds integrate nicely with AvantGo's mobile content software. Once you've added your feed to your list of content, the feeds automatically update with each hotsync.

One item missing from the RSS feeds is advertising. As the popularity of RSS on mobile grows, so to will the push for advertising on this medium. With no real clear standards for RSS marketing in mobile, we're likely to see many trial and error attempts by major content providers.