Google Adds More Search Marketing Tools

Google has expanded their list of tools for adwords to include a keyword selection and site analysis tool. The feature, called Site-Related Keywords, looks at the current terms used on your site and gives you a detailed phrase analysis. While very interesting and beneficial to keyword buys on google, this tool also has some organic benefit when determining what phrases to use throughout your site.

The graphic above contains search phrases for "graphic design" and sorted by relevance in the site. The keyword popularity tool can then be used determine which terms may be over bid and which terms might be over searched. These terms can then be used to help target estimated organic search volume. Unfortunately ad spend seems to outweigh search volume in most cases, although there are a handful of phrases that go against the trend. Thanks google!