Yahoo Gets to the Point with Ad Sizes

In an effort to maintain their competitive edge in search marketing, Yahoo has decided to trim their 190 character limit ads down to 70 characters. As mentioned in this recent article on clickz, Yahoo is making their ads more Google-like.

The truth is, most people scan ads with only a second or two to get the message. Less is more... more or less. If it takes more that a few seconds to "get it", than you've already lost it... the customer that is. The main attraction to text ads is that they are non-intrusive, "to the point" and offer something of value that the customer is seeking. The key here is the search. Without a need, there is no motivation to purchase, or click for that matter. Matching customers needs to the products they need has made companies like Google an overnight success.