Internet Marketing - Branding with Text?

One of the most interesting aspects of online marketing is branding with search marketing. Many of us wonder how someone's SEO SERP (search engine results page) listing or paid on-line ad could translate into brand awareness. Rarely do any of us look up a company's market share when presented with a list of search results. Because results all "look" the same visually, non-established brands can leverage the "sameness" this medium offers. The shift to on line marketing methods to complement traditional marketing has changed the way people view new internet brands and the products behind those brands.