SEO and Web Design Templates

Found an interesting article on SEO that suggests a number of companies are lagging in the area of web marketing.

"More than 80 percent said they planned to increase investment in the web over the coming year, but most rated their firms' collective knowledge of the latest web marketing trends and technologies as poor." (Web Trends Survey of 250 Marketing Executives)

This brings to mind something that most companies do not consider when building a web site or hiring a site design agency. Most web site template designs or one size fits all web sites are not built around a companies search needs. Many companies are now realizing that they must come up with a strategy, possibly only weeks after designing or re-designing their site.

How a web site is structured, including code, links and overall design, has a direct impact on where the site appears within search results. Template web site designs rarely take into consideration the companies target market or keywords, nor are they structured link wise, code wise or content wise to drive the most traffic to their respective services. Even some of the best creative agencies lack many of the necessary best practices when it comes to designing sites for search. Regardless of your industry, product or service... having a web strategy is essential for growing business now and in the future.