Optimized Landing Pages - Keep'em Short and Sweet

Web Designers often build emails or online advertising campaigns and get wrapped up in the initial message. We tend to forget about one of the most important parts of online marketing, the landing page.

Some interesting information provided by Google Analytics about landing pages:

"... not only are visitors worried about their privacy, they're also a little work averse. So keep your registration forms short. Limit your page to six or seven fields and don't require too much personal information like Phone numbers. Include e-mail privacy information so the visitor knows that you won't share their information with other marketers ..." (Google Analytics - Conversion University)

These tips also highlight the need to view each step of the conversion process in a different light and ask ourselves what the visitor is doing at each step. Some good advice for some great results.