Shooting Your Email Marketing in the Foot... Ouch!

Many online marketing professionals have created successful email marketing campaigns in the past few years only to watch their open rates and deliverability continue to plummit. Could bulk emailing from the desktop hinder overall deliverability and vendor solution deliverability?

"Some marketers still send bulk e-mail from personal e-mail clients. Not only are these clients not scalable for multiple recipients, but their own ISPs could assume their computers have turned into spam-spewing zombies and block anything they send." (Mapping the E-Mail Deliverability Chain - Clickz, March 2006)

This can present a problem for companies looking to communicate to their customer base while saving time and cost by using a desktop application or software. Knowing who is emailing what, how and to whom in your organization can greatly increase or decrease deliverability rates for your email marketing campaigns ... communication is key!