Google Page Creator Beta

Having just received an email with my beta version of Google Page Creator, I just had to get a web page live on my account. Selecting a new site template, placing some generic text within the document and publishing the web site took 2 minutes!

Optimized Landing Pages - Keep'em Short and Sweet

Web Designers often build emails or online advertising campaigns and get wrapped up in the initial message. We tend to forget about one of the most important parts of online marketing, the landing page.

Some interesting information provided by Google Analytics about landing pages:

"... not only are visitors worried about their privacy, they're also a little work averse. So keep your registration forms short. Limit your page to six or seven fields and don't require too much personal information like Phone numbers. Include e-mail privacy information so the visitor knows that you won't share their information with other marketers ..." (Google Analytics - Conversion University)

These tips also highlight the need to view each step of the conversion process in a different light and ask ourselves what the visitor is doing at each step. Some good advice for some great results.

Shooting Your Email Marketing in the Foot... Ouch!

Many online marketing professionals have created successful email marketing campaigns in the past few years only to watch their open rates and deliverability continue to plummit. Could bulk emailing from the desktop hinder overall deliverability and vendor solution deliverability?

"Some marketers still send bulk e-mail from personal e-mail clients. Not only are these clients not scalable for multiple recipients, but their own ISPs could assume their computers have turned into spam-spewing zombies and block anything they send." (Mapping the E-Mail Deliverability Chain - Clickz, March 2006)

This can present a problem for companies looking to communicate to their customer base while saving time and cost by using a desktop application or software. Knowing who is emailing what, how and to whom in your organization can greatly increase or decrease deliverability rates for your email marketing campaigns ... communication is key!

Viral Web Marketing and "Word of Click"

Getting your web site and products noticed on the web can be a challenge for any internet marketing and advertising professional. What are the most effective methods of communication? How do I turn a description about my products into a marketing tool that drives sales?

Why not let your website visitors do the marketing?

Using technology that allows your customers to relay the benefits of using your products can give your services a "warm and fuzzy" sale, rather than a "cold and informational" sale.

Take the rapidly growing VOIP (voice over internet protocol) technology called skype. Skype's "word of click" approach to viral web marketing is about as "warm and fuzzy" the internet has seen in recent years.