E-mail Design Lacking Some Punch?

A recent article on clickz suggest that most e-mail campaigns miss the mark. Many do not render correctly in mobile devices, even more display virtually nothing when images are not displayed. These new numbers are not good. Are marketing pros focusing too much on the message we send, rather than the method which we send? This suggests, more than ever, the need for a comprehensive strategy for email. Every touch point must be considered in order to maximize your reach.

Helpful Links:

Email Experience Council

Been a while...

Its been a while since my last blog. Hopefully in the next few weeks I can get back to writing about marketing technology. Some of the topics I hope to cover in 2007 include:

• Quantify email marketing using web analytics
• SEO for rich media
  
• Optimizing pages for mobile search
• and many more...