Recently, an article on
SEO and LSI from MSNBC surfaced that I feel does a fairly good job of explaining all the factors that go into gaining search engine visibility on the web. This article makes a good case for why your business should rank on Google for terms related to your products or services.
The article also does a good job of explaining a phrase called Latent Semantic Indexing (LSI). This is where a search engine looks for terms related to the keywords people might be searching for and displays the pages that are most accurately "themed". This is often the area where many novice SEOs fall short. They tend to focus on the keywords (or meta tags, gasp!) and not page content. Writing great content that is themed for your given product or services is the best way to reach your target audience.
While these are great words of wisdom, there is a deeper issue that web site owners must address, that there is no quick or easy way to drive a site to the top of search engine results. Much of what ranks a site well in search engines takes weeks or months to develop. Being bottom line driven, many business owners will address this by using paid search advertising. In the short run, paid search is an effective strategy but expensive one. Focusing on organic search is the best way a business can gain long term visibility without spending all of their marketing budget on paid search ads.
Labels: lsi, seo
